DO YOU HAVE A REAL ONLINE MARKETING STRATEGY?
“How many times as a business owner or marketing director you have felt that online is not for you? How many times have you felt that it is not delivering any return on your investment? Digital marketing is complex, however there are many solutions; Websites, Mobile, Adwords, SEO, Email Marketing, Display advertising, Social media and the list goes on.
Within an ever-changing digital marketing landscape, we need adequate strategies to make every dollar count. Let’s have a conversation about your real digital strategies, we’ll give you a FREE consultation that might take your business to where you want it to be”
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Online marketing is the use of the internet to carry out marketing activities. Such activities include selling out a company’s name, telling people about a new product or service or a new branch that you have opened on the other side of town. The term online marketing is synonymously used with internet marketing.
Like any other form of marketing, the goal is to reach out to people who can buy what you are selling. Therefore, it means that you have to look in the right places. The Internet is a vast platform, and many people spend time there, but it is all about getting that specific spot where your target audience might be looking.
There are many methods of online marketing currently available. Many businesses use a blend of the techniques rather than handpicking one or two. Using them in combination is more beneficial because one method reaches where the other doesn’t and even if their roles overlap, the conversion rate will probably rise.
Why Online Marketing?
Online marketing is the modern way of selling out things. Its widespread use is enough to tell you that it comes with benefits that make it better than the traditional forms of marketing.
Before the era of online marketing, the cost of doing advertisements was high. The small businesses suffered because they could not afford the costs of advertising on print media or television and radio.
With online marketing, it is easy to evaluate the performance of the various tools you are using. You can track the number of people that have come through social media or emails. It is therefore easy to know where you need to tighten a bolt. You can also tell which tool is the most effective and where to invest more.
Online marketing tools also enable you to assess the interaction that users have with your webpages.
The Online Marketing Techniques
Online marketing encompasses a number of techniques. Let us look at some of them.
Social Media Marketing
Social media marketing will be mentioned in virtually every discussion about online marketing. This is because the modern day generation has embraced social media and it is a part of their life. People spend a great deal of their time on social media. That’s where they read the news, meet friends and do all sorts of things. So your business should feature somewhere on social media because the chances of getting that attention are high.
There are numerous social media channels, and this means that you have to find where your target audience is based. It is prudent to have accounts with several social media channels to reach out to many people.
Search Engine Optimisation
Search engine optimisation makes your website features among the top search results. When you are at the top, you are poised to get more customers because top is what people prefer. Search engine optimisation involves a number of activities, and it is not something you achieve in the blink of an eye. It requires a vigilant team because the dynamics are always switching.
Pay Per Click Advertising
Pay per click advertising is a good way of getting people to your website. Several platforms offer the service among them Google AdWords and Facebook. In pay per click ads, you have your clickable ads posted by the provider of the service then people can click and get redirected to your website. Google Adwords puts up the ads on their search results. Facebook puts up the posts on the newsfeed of potential customers. When the right keywords are used and a good platform chosen, PPC yields worthy returns.
Online marketing doesn’t end there. There are many other tools that you can use, some of which we have mentioned in other parts. Email marketing and affiliate marketing are also part of these group, same to content marketing and display advertising. And the list goes on and on.
The integration of online marketing tools can be made to achieve great goals and propel your business to a new high. Digital Cycle is here to help your business grow by using relevant online marketing tools.